Case studies

Real results, faster than ever

Read case studies to see how we help the world’s leading pharma companies navigate market complexities with ease.

Field force coverage
$60 million in growth

Sales rep drives $60 million in growth from a single HCP and wins Sales Rep of the Year

xOne identified a high-value HCP that conventional targeting had missed. Acting on the insight - over a colleague's doubts - the rep converted an account others had dismissed.

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Field force effectiveness
2000 untapped physicians

$10B brand eliminates targeting blind spots and finds 2,000 untapped physicians

The Vice President of Sales for a $10B per year brand noticed a significant drop in performance in Q1. After digging into the data, she discovered the sales team was not calling on several priority physicians.

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Launch analytics
30% increased adoption

xOne helps field force drive 30% increase in HCP adoption

A Marketing team launched a nationwide campaign targeting four key HCP segments – from non-users to majority users. The team was looking for an easy way to roll out the initiative to the sales force and compare performance to brand objectives.

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Data infrastructure
4-5 hours weekly

Custom dashboard saves sales leaders 4-5 hours per week

District managers and regional business directors needed snapshots of sales performance and execution data to prepare for field rides and quarterly reviews.

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Speed to change
Months earlier

xOne launches an IC contest in days, not months

A newly launched brand was falling behind a competitor. To close the gap, a brand manager wanted to launch an Incentive Compensation (IC) contest within a few weeks.

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Scale
$40B+ revenue supported

Supporting brands measured in billions

xOne supported client brands representing $40B+ in 2024 revenue, including 6 of the 10 top-selling medicines worldwide.

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