A top-10 pharmaceutical company came to XSUNT with an oncology brand launch on the horizon. Their existing field reporting tools were slowing the commercial team down and harming performance.
Fragmented platforms delivered delayed, inconsistent data refreshes, failed to connect data sources, apply business rules, and provide actionable insights.
This made it difficult to measure sales force performance, complicated cross-brand comparisons, and prevented commercial teams from responding to market shifts.
The company was seeking a customizable solution that would help sales representatives prepare for calls with the most up-to-date information at their fingertips, while also supporting business planning.
Both the leadership team and field force needed to quickly access information to target the right physicians and support behavior change.
“The lack of flexibility in other tools made us less reactive, and it took more time to execute on new strategies.”
– Executive Director
XSUNT consolidated performance and execution data in one platform. Thanks to daily and weekly data updates, the commercial team gained a true gauge on providers, as well as competitor xOne usage, and specific indications. This enabled the field force to plan calls with minimal effort and helped brand and sales teams align on common strategies.
Analytical tools, including dashboards, scorecards, and diverse visualizations accelerate decision-making through an intuitive interface. The platform surfaces unexpected insights about HCP behavior, prompting the field force to change their routing and have different conversations.
Now, reps can easily prioritize high-value providers and bring the right messages to drive prescription growth.
“By and far, this is the highest level of detail and access to data that we’ve seen in any tool. You can uncover opportunities that you weren’t aware of at the top level.”
– Sales Specialist
After piloting xOne with the oncology brand and achieving a multi-billion dollar launch, the company expanded the platform across all business units and brands because it continues to fit their needs as priorities evolve.
“What truly sets them apart is the speed and flexibility with which they can adapt to our needs. When marketing wants to launch a targeted initiative, XSUNT enables us to act quickly – often within days – rather than waiting months. We tried doing this with other tools, but it would take them six months to implement changes. That kind of responsiveness allows us to move with the market and make timely, data-driven decisions.”
– Analytics Lead
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